AI Insights · Timothy · January 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Oceania Q4 2021
Explore the performance metrics for the top 5 delivered meal kits and specialty foods apps on iOS in Oceania during Q4 2021, including weekly downloads, revenue, and active users.
In the fourth quarter of 2021, the delivered meal kits and specialty foods category on iOS in Oceania showed varied performance across the top five apps. Below, we delve into the weekly downloads, revenue, and active user trends for these leading applications, based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery had a noticeable decline in weekly downloads over the quarter, starting at about 5.6K in late September and dropping to around 3K by the end of December. The app's weekly active users fluctuated, peaking at approximately 151K at the beginning of the quarter and ending at around 147K.
Vivino: Buy the Right Wine saw a steady increase in weekly downloads, starting at around 800 and rising to nearly 1.9K by the end of December. Its weekly revenue stayed relatively stable, averaging around $30-$40. Active user numbers for Vivino also showed growth, beginning at approximately 4.7K and reaching close to 5.9K by the end of the quarter.
EveryPlate: Cooking Simplified experienced varying download numbers, peaking at around 2K in late October and dropping to about 745 by the end of December. Active users followed a similar trend, starting at approximately 4.1K and ending at around 3.6K.
Dinnerly: Meal Kit had fluctuating weekly downloads, with a peak of about 2.2K in mid-October and a low of around 301 by late December. The app's active users remained relatively stable, hovering around the 26K mark throughout the quarter.
My Muscle Chef showed a peak in weekly downloads at approximately 2.4K in late October, followed by a decline to around 367 by the end of December. Unfortunately, active user data was not available for this app.
For more insights and detailed performance metrics on these apps, visit Sensor Tower.